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Julian Cole – Strategy Finishing School
Julian Cole – Strategy Finishing School: Elevate Your Strategic Leadership
Unlocking a 15-Year Wealth of Strategy Training
In the world of strategic leadership, the Strategy Finishing School by Julian Cole emerges as a transformative opportunity to advance your career. Rooted in the robust BIG-T Strategist model, this program provides a strong foundation in the art of strategy through 9 comprehensive modules, propelling individuals to leadership roles. The course spans three crucial career levels: strategist, strategy director, and head of strategy.
Lifetime Access to Invaluable Resources
Participants gain lifetime access to 80+ video lessons, each a treasure trove of insights and skills crucial for strategic success. The course library offers templates for strategy set-up decks, content strategy, scoping strategy, comms planning, and more. This invaluable resource, a Google folder housing presentations and templates, is a repository of proven frameworks designed for ease of implementation.
Course Modules & Lessons: A Deep Dive into Strategy
Strategy Fundamentals: Building the Foundation
This initial chapter covers the basics of strategy, writing a strategy, managing downtime, and essential resources for strategists.
Research: Unveiling Insights through Inquiry
Delve into kick-off questions, the art of interviewing clients, evaluating data sources, and validating problems and insights.
Insights: The Essence of Strategic Revelation
Understand what insights are, distinguish them from observations, and explore techniques for polishing and adding tension to insights.
Creative Briefing: Crafting the Blueprint for Creativity
Master the art of writing creative briefs, explore different templates, and understand the nuances of briefing remotely.
Brand Strategy: Shaping Brand Narratives
Covering brand frameworks, benefit ladders, architecture, and archetypes, this chapter unlocks the world of brand strategy.
Comms Planning: Navigating the Communication Landscape
Learn the intricacies of comms planning, consumer journey mapping, and tactical briefing to articulate and execute ideas effectively.
Advertising Effectiveness: Maximizing Impact
Understand the workings of advertising, delve into mental and physical availability, and create a robust KPI framework.
Business Strategy: Strategic Growth Management
Explore SWOT analysis, financial report reading, and proactive strategies to contribute to the organization’s growth.
Professional Development: Nurturing Strategic Careers
This chapter aids in transitioning into strategy, building confidence, negotiating raises, and creating a compelling strategy portfolio website.
Diplomacy, Management, and Selling Strategy: Leadership Skills
These final chapters focus on essential soft skills like politics, management, teamwork, and selling strategy for comprehensive leadership development.
Conclusion: A Comprehensive Strategic Journey
Julian Cole’s Strategy Finishing School offers a holistic journey through the realm of strategy, providing skills and resources essential for strategic leaders. Elevate your career by enrolling today and benefit from a wealth of knowledge accumulated over 15 years in the industry.