Derek Johanson – Build a Newsletter

1. The Reverse Market Process

Embark on a transformative journey as you learn the Reverse Market Process, a strategic approach to confidently narrow down the best market for your newsletter. Discover how to transcend mere niches and pinpoint the ideal subject that resonates with your audience, setting the stage for a wildly-profitable venture.

2. The Perfect Lead Magnet

Unlock the secret to gaining subscribers and capturing your audience’s attention with a perfectly crafted lead magnet. Dive into the art of creating a compelling incentive that not only attracts but also retains your audience, ensuring your newsletter becomes a go-to source for valuable content.

3. Initial Setup

From ground zero to a fully-fledged newsletter empire – explore the step-by-step process of setting up your newsletter, domain, landing page, and lead magnets. Lay the foundation for success, ensuring a seamless and professional presence from the outset.

4. Traffic Sources

Navigate the digital landscape with precision as you uncover the best strategies for generating traffic to your landing page. Transform casual visitors into excited subscribers, mastering the art of turning online visibility into a dedicated audience for your newsletter.

5. Ideation and Research

Demystify the content creation process with the only two methods you’ll ever need, even if you don’t consider yourself an expert. Learn how to ideate and research effectively, ensuring your newsletter remains a consistent source of high-quality, engaging content.

6. The Six Copy Necessities

Simplify your content creation with the six essential pieces of content and copy that will propel your newsletter to success. From attention-grabbing headlines to compelling calls-to-action, master the art of crafting newsletters that captivate and convert.

7. Tools & Tech

Explore the exact tools and services essential for setting up and managing your newsletter business. Gain insights into the technological infrastructure that empowers your venture, streamlining processes and enhancing your overall efficiency.

8. Publishing Calendar

Demystify the quandaries surrounding content frequency and timing. Find answers to questions about how often you should publish content and when, ensuring your newsletter maintains a consistent and engaging presence in the inbox of your subscribers.

9. The First Newsletter

Overcome the initial hurdles as you construct your first newsletter. Receive guidance on overcoming the challenges of getting started, transforming the seemingly daunting task into a manageable and rewarding endeavor.

10. Worst Case Scenarios

Address the inevitable challenges with a troubleshooting guide for scenarios where your newsletter struggles to gain traction. Equip yourself with strategies to overcome obstacles and steer your newsletter back on the path to success.

11. Monetizing With The 30 Second Survey

Delve into innovative monetization strategies by leveraging the power of subscriber insights. Learn how to conduct a 30-second survey to understand what your audience is willing to pay for, setting the stage for a profitable and sustainable newsletter business.

Bonus Interviews:

Bonus Interview #1 – Tyler Denk, CEO of Beehiiv

Gain exclusive insights from Tyler Denk, the CEO of Beehiiv, a platform specializing in writing and monetizing newsletters. Discover the best tactics for crafting a successful newsletter, monetization strategies, and insights into the business aspects of newsletters.

Bonus Interview #2 – Conversation with Tyler Gillespie, Beehiiv’s Partnerships Lead

Embark on a deep dive into newsletter practices with Tyler Gillespie, Beehiiv’s Partnerships Lead. Explore topics such as the best type of newsletter to start, optimal monetization approaches, and gain invaluable insights from someone immersed in the world of newsletters on a daily basis.