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Brandon Hays & Brian Anderson – The Hays Method – Course Review
Brandon Hays and Brian Anderson have developed The Hays Method, a comprehensive course that aims to help individuals generate consistent income through a high-converting client acquisition system. The program is positioned as a proven model for those who want to build a six-figure business by offering marketing and consulting services, particularly to local businesses. This review explores the core components, value proposition, and overall effectiveness of the course.
Course Structure and Content
The Hays Method is organized into a series of modules that walk students step-by-step through the process of identifying niche markets, creating irresistible offers, and building scalable outreach systems. The course emphasizes client acquisition, automation, and leveraging pre-built funnels to accelerate success.
Key topics include:
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Niche selection and positioning
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Offer creation using the “pain-point framework”
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Cold email and LinkedIn outreach strategies
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Funnel creation and automation
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Client onboarding and fulfillment systems
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Scaling with team delegation
Each module is broken down into digestible lessons, supported by video walkthroughs, downloadable templates, and real-life case studies. The content is clear, actionable, and avoids fluff — focusing instead on systems that work in the current market environment.
High-Converting Outreach System
One of the standout features of The Hays Method is its unique client acquisition strategy. Brandon and Brian present a cold outreach system that combines email automation, LinkedIn messaging, and follow-up scripts designed to book qualified appointments. They place a strong emphasis on personalization at scale, which helps students avoid being ignored or marked as spam.
The automation tutorials are particularly valuable for those looking to save time while maintaining consistent lead generation. This section alone can be a game-changer for agencies or solo consultants struggling to build a predictable client pipeline.
Support and Community Access
Enrollment in The Hays Method includes access to a private community of like-minded entrepreneurs, weekly live coaching calls, and ongoing support. This accountability structure plays a vital role in helping students stay on track and overcome roadblocks. Brandon and Brian are known for being hands-on with their coaching, offering personalized guidance that goes beyond what most typical digital courses provide.
The live Q&A sessions also provide an opportunity for direct feedback and strategic advice, making the course more interactive and supportive than many self-paced programs on the market.
Target Audience and Suitability
The Hays Method is ideal for freelancers, marketing consultants, agency owners, or anyone looking to acquire high-ticket clients. It’s especially useful for those in the local business marketing space, as many of the tactics are tailored for that niche. However, the principles can be adapted to other industries with minor adjustments.
While the system is designed to be beginner-friendly, some prior knowledge of digital marketing or client services will certainly help students implement the strategies faster and more effectively.
Pros and Cons
Pros:
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Proven and repeatable client acquisition system
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High-quality video content and templates
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Strong community and coaching support
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Focus on automation and scalability
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Step-by-step action plans
Cons:
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Some tools recommended may require additional investment
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Results may vary based on execution and market conditions
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Heavy focus on outreach might not suit those preferring inbound strategies
Final Verdict
The Hays Method by Brandon Hays and Brian Anderson delivers a practical, no-nonsense roadmap for building a profitable service-based business. With its structured approach to lead generation, automation, and offer creation, this course provides immense value for anyone serious about landing high-paying clients and scaling their consulting or marketing services. For professionals looking for a tested system with robust support, The Hays Method is a worthwhile investment.
