Description
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TMS Media – Engaging Ads Academy – Course Review
The Engaging Ads Academy is designed to teach individuals and business owners how to create high-performing video advertisements — from planning and scripting through shooting, editing, and launching ads that convert. Brain Learns+3courses.tmsmedia.io+3Course Future+3 According to TMS Media, the course is built from their decade-long experience producing ads for major brands and their own ventures, achieving returns on ad spend in the 2:1 range and running ads with six‐figure budgets. Course Future+1 The promise: you can produce ads using just a smartphone, create a bank of reusable assets, and potentially scale your business via “ads working while you sleep.” Brain Learns+1
Curriculum & Content Breakdown
Planning & Research
The first module emphasises in-depth preparation: targeting, market research, ad angles, and templates for structuring winning concepts. courses.tmsmedia.io+1 The idea is to build a foundation so that the ad creation process is strategic rather than hit-or-miss.
Scripting
Enrolments take you through copywriting techniques, scripting frameworks (such as the “FLEX SCRIPT” framework), and creating strong hooks (especially the first five seconds) that grab attention. courses.tmsmedia.io+1 This stage is positioned as critical: making sure your message persuades before you worry about production.
Shooting & Editing
What stands out is the emphasis on accessibility: you don’t need high-end gear. TMS media states that many of their successful ads were filmed with a smartphone and minimal crew. Course Future+1 Lessons cover camera settings, lighting on a budget, audio clarity, composition, and then editing workflows to maximise retention. allcoursesavailable.com
Launch & Optimization
Once the ad is produced, the course guides you through launching strategies, asset recycling (so you don’t reinvent ads every cycle), and iterating over time for better results. Demand Courses Lifetime access is offered, meaning you can revisit modules or access updates. allcoursesavailable.com
Strengths
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Real-world credibility: The creators’ agency background, work for brands like Nike and Ridge Wallet, and significant ad spend testify to the strategies being tried rather than purely theoretical. Course Future+1
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Accessible production: By teaching how to make ads with smartphones and no large crews, it lowers the barrier for smaller businesses and solo entrepreneurs.
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Comprehensive end-to-end coverage: From idea through launch and iteration, the curriculum covers all stages of ad creation.
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Reuse mindset: The focus on recycling assets and speed (“done is better than perfect”) helps maintain momentum and cost-efficiency. Demand Courses
Potential Weaknesses
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Advanced marketers may find it basic: For experienced advertisers who already understand ad strategy, copywriting and video production, some parts may feel foundational rather than cutting-edge. (This is drawn from analogous feedback of TMS’s other courses.) LinkedIn
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Requires action and execution: The course emphasises that it is not a “plug and play autopilot” solution—success depends on implementing and iterating. Brain Learns
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Price point: While the lifetime access and content justify the cost for many, the investment may be significant for very small businesses or hobbyists. It lists around USD $699 at time of writing. courses.tmsmedia.io
Who Should Enrol & Who Should Consider Alternatives
Best for
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Entrepreneurs, e-commerce owners, agency beginners or solo creators who lack high-budget production teams and need a systematic process for video ads.
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People willing to move quickly and learn by doing, rather than just passively consuming content.
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Businesses that want to scale ad production without continuously increasing shoot budgets.
Less ideal for
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Senior ad professionals who already have refined video production and ad copywriting workflows and are looking for advanced funnel architecture or complex scaling tactics.
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Learners who prefer passive consumption and minimal implementation – this course expects you to act.
Final Verdict
The Engaging Ads Academy by TMS Media delivers a robust, actionable curriculum for creating engaging video advertisements that convert. Its accessible approach, grounded in real-world agency experience, makes it a strong choice for small to medium-sized businesses or creators looking to build in-house ad capabilities. While it may not stretch seasoned ad veterans into advanced territory, for those still building or refining their ad creation muscle it offers excellent value. If you commit to applying the modules and iterating, the course has the potential to significantly improve your ad performance and ROI.
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