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The Collective by Greg Hickman AltAgency – Course Review
The Collective by Greg Hickman, offered through AltAgency, is a specialized program designed for agency owners, consultants, and service providers who want to scale their businesses with systems, automation, and predictable revenue strategies. Unlike generic online business courses, The Collective focuses on transforming agencies from chaotic, project-driven operations into streamlined, client-focused businesses with recurring revenue models. In this review, we will break down what the course offers, who it is for, and whether it delivers on its promises.
Course Structure and Content
The Collective is built around Greg Hickman’s proven framework for systemizing and scaling agencies. The program is structured into different phases, each focusing on a crucial aspect of agency growth:
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Offer Clarity and Positioning – The first stage helps business owners refine their service offerings, eliminate low-value projects, and position themselves as premium providers. This ensures that agencies attract the right type of clients who value results over hourly work.
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Systems and Automation – A core strength of the program lies in its deep focus on building efficient systems. From client onboarding to project delivery and retention, the course walks through automation strategies that save time and reduce dependency on manual tasks.
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Sales and Marketing Playbooks – The program includes strategies for building predictable lead generation systems. This covers inbound and outbound methods, authority positioning, and converting prospects into long-term clients.
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Leadership and Team Building – Scaling an agency requires more than just landing clients. The Collective emphasizes building leadership skills, managing teams effectively, and creating a company culture that supports sustainable growth.
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Implementation and Accountability – Members benefit from live coaching, Q&A sessions, and a supportive community that ensures progress and implementation rather than passive learning.
Learning Experience and Support
One of the standout features of The Collective is the level of mentorship and support. Greg Hickman and his team provide personalized coaching, feedback, and accountability, which is often missing in other online programs. The community aspect allows agency owners to connect with peers, share insights, and learn from others who are at different stages of the same journey.
The course is delivered in a mix of video lessons, live coaching calls, worksheets, and implementation guides. This blended approach makes it practical and actionable rather than purely theoretical.
Who Is It For?
The Collective is best suited for established agency owners or consultants who are already generating revenue but feel stuck in inconsistent growth cycles. If you are running an agency where you are overworked, client acquisition feels unpredictable, and projects lack structure, this program provides the roadmap to transition into a more scalable and profitable business model.
It may not be ideal for complete beginners with no clients, as the strategies are tailored to agencies that already have a foundation and want to systemize and grow.
Pros and Cons
Pros:
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Practical frameworks tailored specifically for agencies.
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Strong emphasis on systems and automation.
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Access to coaching, mentorship, and a like-minded community.
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Helps build recurring revenue models for long-term stability.
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Step-by-step approach that is easy to follow and implement.
Cons:
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Requires commitment and consistent implementation.
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Best suited for established agencies, not beginners.
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Higher investment compared to basic online courses.
Final Verdict
The Collective by Greg Hickman at AltAgency is a premium program that delivers immense value for agency owners seeking sustainable growth. It goes beyond surface-level strategies by providing actionable frameworks, live mentorship, and a clear roadmap for building a scalable agency. While it requires a serious commitment of time and resources, the return on investment can be significant for those willing to implement the strategies consistently.
For agency owners looking to transition from being overwhelmed freelancers to building a structured, profitable, and scalable agency, The Collective is one of the most comprehensive programs available.
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