Description
Download Proof | Konstantinos Doulgeridis – Facebook Ads Master Course for E-commerce (37.24 GB)
Konstantinos Doulgeridis – Facebook Ads Master Course for E-commerce
Konstantinos Doulgeridis’ Facebook Ads Master Course for E-commerce offers a comprehensive, algorithm-focused approach to mastering Facebook advertising for online businesses. Designed for small to medium-sized e-commerce owners and marketers, the course provides a structured pathway from foundational concepts to advanced scaling strategies.
Instructor Credentials
Konstantinos Doulgeridis brings over a decade of hands-on experience in Facebook advertising, having managed more than $20 million in ad spend across various niches. He has successfully scaled his own e-commerce store to over $8 million in revenue and holds a Master’s Degree in Business Administration and Marketing. His practical expertise is further evidenced by his authorship of “The Power To Sell Anything,” a book that has received a 5-star rating on Amazon.
Course Structure and Content
The course is divided into five main modules, supplemented by bonus lessons, each meticulously crafted to build upon the previous.
Module 1: Mindset
Emphasizes the importance of adopting the right mindset for Facebook advertising, understanding the evolving landscape of e-commerce, and recognizing common pitfalls that advertisers face.
Module 2: Preparing Yourself for Success
Covers the technical setup of Facebook Pixel and API, differentiates strategies for businesses with or without existing pixel data, and underscores the significance of thorough audience research to optimize ad spend.
Module 3: Creating Campaigns and Ads
Provides a step-by-step guide to crafting compelling ad creatives, selecting appropriate campaign types, leveraging custom and lookalike audiences, and implementing effective retargeting strategies. It also addresses the implications of the iOS 14.5 update and compares Campaign Budget Optimization (CBO) with Ad Set Budget Optimization (ABO).
Module 4: My Methods
Introduces proprietary strategies such as the Simple Method, MOB Strategy, Blender Method, and the high-risk, high-reward Crazy Method, offering diverse approaches to campaign management and scaling.
Module 4.5: Advantage Plus
Focuses on Facebook’s Advantage Plus campaigns, detailing setup procedures, advanced techniques, and real-world case studies to illustrate effective scaling methods.
Module 5: Ongoing Scaling and Management
Delves into advanced topics like attribution models, calculating profit margins and breakeven ROAS, navigating account bans, and sustaining long-term campaign success.
Unique Features
- Algorithm-Centric Approach: The course prioritizes understanding Facebook’s advertising algorithm over relying on outdated best practices, enabling advertisers to make data-driven decisions.
- Lifetime Access with Updates: Enrollees receive lifetime access to the course content, including updates that reflect changes in Facebook’s advertising platform and algorithms.
- Comprehensive Coverage: From mindset and technical setup to advanced scaling techniques, the course offers a holistic view of Facebook advertising tailored for e-commerce.
Ideal Audience
This course is particularly beneficial for:
- Small to medium-sized e-commerce business owners seeking to improve their Facebook advertising results.
- Marketers who have experienced inconsistent outcomes with Facebook ads and aim for scalable success.
- Individuals new to Facebook advertising who require a structured, comprehensive learning path.
- Advertisers looking to deepen their understanding of Facebook’s advertising algorithm and advanced campaign strategies.
Conclusion
Konstantinos Doulgeridis’ Facebook Ads Master Course for E-commerce stands out as a thorough and practical guide for mastering Facebook advertising in the e-commerce space. Its emphasis on algorithm comprehension, strategic campaign development, and real-world application makes it a valuable resource for both novices and seasoned marketers aiming to enhance their advertising efficacy.
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