Description
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Justin Blackman – Voice Guide Creator – Course Review
Justin Blackman’s Voice Guide Creator is a comprehensive program offered via Brand Voice Academy (formerly Codex Persona) that equips writers and brand strategists to meticulously define, document, and monetize a client’s unique writing style. The course includes over 5 hours of video training, downloadable materials, and actionable tools tailored to help creators go beyond superficial brand messaging and craft highly valuable voice guides Brain Learn
Key Features & Curriculum Highlights
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In-depth Frameworks: Learn the “3 Elements of Voice,” explore 9 distinct Voice Types, and identify the client’s “Kernel Content”—the core expressive content most representative of their brand Brain Learns.
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Practical Tools: Gain access to a sample Codex Persona guide, feedback rubrics, proposal templates (including a real $20,000 example), and a “Voice Toolkit” to support consistent analysis and client delivery Brain Learns.
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Business-Ready Training: Includes strategies for pitching, packaging, and pricing the voice guide as a service—designed to help you sell it as an add-on, standalone offering, or part of larger projects Brain Learns.
Strengths at a Glance
1. Rich, Actionable Content
With structured breakdowns of voice components, the course provides real-world tools, worksheets, and templates—empowering writers to apply lessons immediately.
2. Designed for Profitability
Beyond voice theory, the program prioritizes business outcomes—showing how to package, price, and pitch effectively (e.g., high-value $20K proposals) Brain Learns.
3. Industry-Trusted Instruction
Led by Justin Blackman and Abbey Woodcock—respected voice strategists behind work for top brands like Ramit Sethi, Red Bull, IHG, and even Frank Oz—this course carries substantial credibility Brain Learns.
Areas to Consider
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Investment Required: Strong emphasis on depth (5+ hours of training and extensive materials) indicates both time and financial commitment, which may not suit beginners or those seeking a quick overview.
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Niche Audience: The course appears highly specialized for writers, brand strategists, and service providers willing to sell voice guides—not casual bloggers or general marketers.
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Limited Public Feedback: While third-party reviews are limited, one user review on Reddit mentioned: “Voice Guide Creator by Justin Blackman empowers writers to create high-value brand voice guides that clients love and pay top dollar for.” Reddit.
Final Verdict
The Voice Guide Creator is a well-crafted, business-savvy course for professionals committed to elevating their voice strategy services. With a focus on deep analysis, monetization strategies, and real-world tools, it’s ideal for those aiming to offer voice guides as a high-value deliverable. Beginners may want to gain foundational skills first, but for those ready to scale voice work with strategic offerings, this course delivers both craft and commerce.
SEO-Friendly Summary
Justin Blackman’s Voice Guide Creator course offers robust training (5+ hours) on creating and selling brand voice guides. It includes voice frameworks, client-ready tools, pitch templates, and is taught by seasoned voice experts—making it ideal for content strategists and copywriters seeking to build profitable voice services.
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