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Jono Catliff – Automatable – Course Review
Automatable is an online course created by Jono Catliff, aimed at solopreneurs, digital marketers, and online business owners who want to systemize and automate their workflows. The course promises to help users build a lean, efficient backend using automation tools and strategies, allowing them to scale operations without needing to hire or manage large teams. Jono, known for his systems-first approach, offers a clear roadmap to identify, build, and implement automation systems using tools like Make (Integromat), Zapier, Airtable, Notion, and more.
Course Structure and Content Overview
Automatable is structured into several comprehensive modules, each focusing on a different aspect of automation. The course begins with foundational lessons on understanding how automation works, mapping out processes, and choosing the right tech stack. These modules are beginner-friendly yet offer enough depth to benefit intermediate users.
Subsequent modules dive into more complex implementations such as:
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Workflow design and optimization
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Multi-platform integrations using Make or Zapier
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Using Airtable as a central database
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Client onboarding automation
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Automating content distribution and lead generation
Each module is delivered through high-quality video lessons, step-by-step tutorials, and real-world examples. The emphasis is not just on the tools themselves, but how to think like a systems designer.
Key Features and Tools Covered
One of the strongest aspects of Automatable is its hands-on approach. Jono doesn’t just talk about concepts; he builds live automations in real-time. Some standout tools and platforms covered include:
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Make (Integromat): Used extensively for automating multi-step processes across different apps.
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Airtable: Taught as a robust backend to store, track, and manipulate data.
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Notion: Showcased for dashboards and task tracking.
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Zapier: Explored as a beginner-friendly integration tool.
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Softr, Tally, and other low-code tools: For building front-end user interfaces and data collection systems.
Templates and cloneable workflows are also provided, saving learners significant time in building their own automations.
Target Audience and Practical Value
This course is best suited for solo business owners, freelancers, service providers, and digital product creators who want to eliminate repetitive tasks and improve efficiency. If you’re running a coaching business, a digital agency, or a productized service, Automatable offers immediate practical value.
One of the key benefits is that it teaches users how to think in systems, which is far more sustainable than copy-paste automation tips. By the end of the course, learners can identify automation opportunities in their own businesses and create custom solutions tailored to their needs.
Strengths of the Course
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Clarity and Simplicity: Jono explains complex ideas in an accessible and engaging way.
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Real-World Use Cases: Lessons are based on actual business scenarios, making it easier to implement.
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High ROI: The automations taught can save dozens of hours per month, significantly boosting productivity.
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Community Support: Includes access to a private community for feedback, collaboration, and inspiration.
Areas for Improvement
While the course is comprehensive, beginners with zero exposure to tools like Airtable or Make might face a learning curve. Including more introductory-level content or a mini-prep course on these tools could make the course more beginner-friendly.
Final Verdict
Jono Catliff’s Automatable is an exceptionally well-designed course for business owners who are ready to embrace automation to scale their impact without scaling their workload. With detailed tutorials, practical templates, and an emphasis on strategic thinking, it empowers users to build systems that grow with their business. Whether you’re drowning in admin or simply looking to run a more streamlined operation, Automatable delivers both the knowledge and tools to make it happen.
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